Storytelling guides everything — rooted in intention, emotion & vulnerability.
La narrativa guía todo — desde la intención, la emoción y la vulnerabilidad.
Music videos & narrative film. My voice as a director.
Industry credits — features, network & brand sets.
Artist Relations, partnerships & communications.
Artist Relations — UNSIN Music Conference & Festival. Across three editions I've worked directly with global brands and developing artists, supporting talent, navigating partnerships, and shaping meaningful experiences around their work.
BrandsStrategic Communications — UNLMTD. I crafted campaigns and managed social presence, developing audio, visual & written content that elevated the brand and its clients, and representing UNLMTD at industry events.
ArtistsImmigration Records — Intern (2024). Supported a modern label uplifting immigrant artists through content creation, creative ideation, and social strategy to help artists grow their audiences.
A new chapter on Instagram & TikTok — my own voice, on camera.
The newest facet. I'm turning the same eye I bring to set toward short-form storytelling on Instagram & TikTok — behind-the-scenes of the film world, the creative process unpacked, and lifestyle as a Latina filmmaker building something of her own.
Same intention, new format. It's where I grow my audience, show a more personal side of how I create, and open the door to brand collaborations that actually fit the work. Brands & creators — let's make something.
Born and raised in Mexico, Sofía Adamary grew up seeing cinema as a language — a way to understand people, emotion, and culture. That led her to a Bachelor of Science in Film from Full Sail University and a career across both the artistic and production sides of the industry.
She specializes in music videos and creative direction, blending narrative, visual style, and cultural influence — and has worked as Assistant Director, Script Supervisor, and Production Assistant on music videos, commercials, and an indie feature, on sets for brands like Hilton and Red Bull.
She co-founded Intentional Productions, creating story-driven visuals for artists, and hosts the podcast Vulnerarte. Whether directing, producing, supporting a set, or working with artists, the goal stays the same: bringing stories to life honestly, humanly, and beautifully.
Nacida y criada en México, Sofía Adamary creció viendo el cine como un idioma — una forma de entender a las personas, las emociones y la cultura. Eso la llevó a obtener un Bachelor of Science en Film de Full Sail University y a una carrera que abarca tanto el lado artístico como el de producción de la industria.
Se especializa en videos musicales y dirección creativa, fusionando narrativa, estilo visual e influencia cultural — y ha trabajado como Asistente de Dirección, Script Supervisor y Asistente de Producción en videos musicales, comerciales y un largometraje independiente, en sets para marcas como Hilton y Red Bull.
Co-fundó Intentional Productions, creando contenido visual basado en historias para artistas, y es la host del podcast Vulnerarte. Ya sea dirigiendo, produciendo, apoyando en set o trabajando con artistas, el objetivo es el mismo: dar vida a historias de forma honesta, humana y bella.
Teaching & mentoring at Full Sail University.
A solo session on music video directing, and a co-taught workshop with Intentional Productions — guiding Full Sail students through launching a production company and executing a major project: five music videos in three days in Miami.
A creative production company co-founded with Gabriella Pedraza, translating visions into story-driven visuals and experiences across music, film, and live content — cinematic quality with cultural authenticity, made in safe, intentional, empowering creative spaces.